Retain and Gain Ep. 1 - The First Time You Heard the Term - Lead

Rob and Larry discuss tactical insights for car dealerships, honoring Jim Ziegler's impact on the industry. They discuss the sales process, highlighting the significance of advertising and customer engagement, the concept of up count in sales strategies and the evolution of sales terminology. They emphasize the importance of personal interactions in customer experience and the need for effective digital marketing strategies focused on meaningful engagement.